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Amanda Newell Designs

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Firestone Industrial Products

Partnering with Firestone gave me a deeper look under the hood—and into the heavy towing category—than ever before. 

My responsibilities for this client included packaging projects for new products, creating educational brochures to accompany in-store displays, and developing corporate brochures for global audiences. 

The visual style aimed to remain cohesive with the overall look and feel of the parent brand while also being memorable in retail environments.

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