MDwise is a local, Indiana-based health care company. The tone of the brand aims to give a sense of security and confidence as people navigate through their daily life. The focus on affordable options and helping people navigate a confusing system feels like a partnership.

The pieces here include an internal style guide to help them craft professional presentations to stakeholders and officials, new member materials, and multiple print pieces. 

The later samples illustrate a regional Medicare campaign, which is parallel to the typical MDwise branding.